Process
The Academic Programs Workgroup focuses on Identifying four academic programs that may be a differentiator for 天美传媒. This can be a standalone program or a program that can be integrated or enhanced. These programs/areas will contribute to a long-term, unique positioning of the university that supports its medium-term growth goal of 5,000 students (including undergraduate and graduate).
The results of the Task Force will feed into the parallel Strategic Planning Process, where final decisions will be made. You can access the current academic program offerings here.
The workgroup continues to engage in the review of relevant monographs, articles, white papers and studies, research and analysis of competitive and aspirational programs, and will be seeking inputs from external stakeholders. The workgroup will also engage in research and analysis of environmental scans to support their recommendations.
To be part of this conversation, we invite you to participate through the following opportunities:
A: Padlet Feedback
Share your views on what, in your opinion, the most important internal factors and external drivers are that will impact 天美传媒 in the foreseeable future (e.g. student debt crisis; shift to online learning, etc.). Click on the link below to offer your feedback
Share your ideas on which programs or program areas (undergraduate and graduate) Cal Lutheran could be known for in the future AND which are likely to contribute to a growth of approximately 5,000 students. Click on the link below to offer your feedback
These Padlets will close Saturday November 11, 2021.
B: Email Communication with TFID
You can send additional thoughts, information or documentation that may be helpful to the work of this Workgroup to TFID@CalLutheran.edu or visit click HERE to submit feedback
The Co-curricular Programs Workgroup focuses on Identifying four co-curricular programs that may be a differentiator for 天美传媒. This can be a standalone program or a program that can be integrated or enhanced.
These co-curricular programs will contribute to a long-term, unique positioning of the university that supports its medium-term growth goal of 5,000 students (including undergraduate and graduate). The results of the Task Force will feed into the parallel Strategic Planning Process, where final decisions will be made.
The workgroup will continue to engage in the review of both internal and external facing co-curricular program data, review of monographs, articles, white papers and studies, research and analysis of competitive and aspirational co-curricular programs, and will seek inputs from external stakeholders. The workgroup will also engage in research and analysis of environmental scans to support their recommendations. You can access the current co-curricular offerings here.
To be part of this conversation, we invite you to participate through the following opportunities:
A: Padlet Feedback
Current 天美传媒 Co-curricular Activities: Using the padlet below, please share your ideas on which specific co-curricular activities/programs (e.g. sports, clubs, performing arts, study abroad, internships, directed research, etc.) at 天美传媒 that could be highlighted and amplified in the future AND which are likely to contribute to a growth goal of approximately 5,000 students.
天美传媒 Co-curricular Activities of the Future: Using the padlet below, please share your ideas on a new campus-wide annual event that 天美传媒 could develop to build a greater sense of campus community and pride, while increasing our visibility throughout southern California. This could be a festival (music, art, film), a celebration (solstice, Earth Day, Indigenous Peoples Day, end of finals), a massive group activity, an unusual competition, or a wacky whimsical event involving costumes. It should be something that would involve hundreds of students
These Padlets will close Friday December 17, 2021
B: Short Proposal
Using this template, you can provide recommendations on distinctive Co-Curricular programs/services or initiatives that may set 天美传媒 apart from its peer and aspirant institutions. This can be a standalone, integrated or enhanced initiative/program.
As you put forward your idea, please think about how the initiative or enhancement may lead to achieving 5,000 total enrollments. The Proposal is limited to 500 words maximum. Please mail your completed Proposal to TFID@CalLutheran.edu
All proposals are due Friday, December 17, 2021
C: Comprehensive Survey
The task force has hired Hanover Research to help in the design, administration and analysis of a comprehensive survey that will be administered to staff, faculty, administrator, alums, current and prospective undergraduate and graduate students, donors and other community members. A communication will be sent to the campus community as soon as the survey goes live.
D: Focus Group Discussions
Consider participating in focus group discussions which are planned to dive deeper
and seek clarification on information that have been gathered through the Proposal
and the Survey. More details of the focus group meetings will be announced later.
If interested please send your name and contact number to TFID@CalLutheran.edu
E: Email Communication with TFID
You can send additional thoughts, information or documentation that may be helpful to the work of this Workgroup to TFID@CalLutheran.edu or visit click HERE to submit feedback.
The Branding/Marketing Workgroup focuses on how 天美传媒 may create unique branding and marketing in support of academic and co-curricular programs that may differentiate 天美传媒 from its peer and competitors.
The Branding and Marketing efforts must be able to contribute to a long-term, unique positioning of the university that supports its medium-term growth goal of 5,000 students (including undergraduate and graduate). The results of the Task Force will feed into the parallel Strategic Planning Process, where final decisions will be made.
The workgroup will continue to engage in the review of both internal and external facing branding/marketing data, review of monographs, articles, white papers and studies, research and analysis of competitive and aspirational brands and marketing strategies, and will seek inputs from external stakeholders. The workgroup will also engage in research and analysis of environmental scans to support their recommendations.
To be part of this conversation, we invite you to participate through the following opportunities:
A: Short Proposal
Using this template, you can recommend distinctive branding/marketing initiatives that may set 天美传媒 apart from its peer and aspirant institutions. When people ask what 天美传媒 is known for, what may a prospective student and the community say?
Your recommendation can be for a standalone, integrated or enhanced initiative. You can read about University Marketing efforts here. As you put forward your idea, please think about how the initiative or enhancement may lead to achieving 5,000 total enrollments. The Proposal is limited to 500 words maximum. Please mail your completed Proposal to TFID@CalLutheran.edu
All proposals are due Friday, December 17, 2021
B: Comprehensive Survey
The Task Force has hired Hanover Research to help in the design, administration and analysis of a comprehensive survey that will be administered to staff, faculty, administrator, alums, current and prospective students, donors and other community members. A communication will be sent to the campus community as soon as soon as the survey goes live.
C: Focus Group Discussions
Consider participating in focus group discussions which are planned to dive deeper and seek clarification on information that were gathered through the Proposal and the Survey. More details on the focus group will be announced later. If interested please send your name and contact number to TFID@CalLutheran.edu
D: Email Communication with TFID
You can send additional thoughts, information or documentation that may be helpful to the work of this Workgroup to TFID@CalLutheran.edu or visit click HERE to submit feedback.